Which Investors Buy Indebted Companies?
What types of investors specialize in acquiring indebted and distressed companies? This article presents the different types of investors and shows how to find the right partner for your business.
Selling a indebted company may initially seem paradoxical – who would want to buy a company with problems? However, there are indeed specialized investors who focus precisely on such situations and see opportunities rather than just risks in times of crisis.
But who are these investors? What motivates them to buy? And how can you, as an entrepreneur, find the right partner for your situation? This article provides a comprehensive overview of the world of distressed investors and shows you how to identify the right buyer for your indebted company.
What Are Distressed Investors?
Distressed investors are specialized capital providers who focus on acquiring and restructuring troubled companies. They possess the necessary expertise, financial resources, and experience to take over companies in crisis and restore them to profitability.
Why Do They Invest in Troubled Companies?
Attractive valuations: Indebted companies are often sold well below their intrinsic value, offering high return potential.
Exploiting market inefficiencies: While most investors avoid troubled companies, specialists often recognize hidden value and turnaround potential.
Less competition: Since many investors shy away from indebted companies, bidding competition is lower.
Expertise as a competitive advantage: Their specialization in turnaround situations gives them a decisive edge over generalists.
What Types of Investors Are There?
Private Equity Funds with a Distressed Focus
Specialized distressed funds are private equity firms that concentrate exclusively on troubled companies. They have substantial financial resources and experienced management teams.
Typical characteristics: These funds usually manage volumes ranging from €100 million to several billion euros. They can provide both equity and debt financing and often have an investment horizon of 3-7 years.
Target companies: Medium-sized to large companies with revenues starting at €50 million that are operationally sound but facing financial difficulties.
Well-known examples: Aurelius, Mutares, Paragon Partners, or internationally KKR, Apollo Global Management.
Strategic Buyers from the Industry
Competitors or related companies often see strategic opportunities in indebted rivals. They can realize synergies, gain market share, or expand their product portfolio.
Consolidation opportunities: Especially in fragmented industries, established companies use crises to consolidate the market.
Asset-oriented acquisitions: Sometimes strategic buyers are only interested in specific assets such as patents, customer bases, or production facilities.
Geographic expansion: International companies can enter new markets cost-effectively by acquiring indebted local firms.
Family Offices and High-Net-Worth Individuals
Family offices manage the wealth of affluent families and often invest with a long-term perspective. They can act more flexibly than institutional investors and sometimes have personal connections to specific industries.
Entrepreneur-investors: Successful businesspeople who want to apply their capital and experience in turnaround situations.
Patient capital: These investors often have a longer investment horizon and can patiently work on restructuring.
Turnaround Specialists and Restructuring Firms
Operational turnaround managers are experienced executives specializing in restructuring. They often bring their own capital or collaborate with financing partners.
Restructuring firms: Companies like Deutsche Beteiligungs AG or Quadriga Capital specialize in restructuring and selling distressed companies.
Management buy-out teams: Existing or external managers aiming to take over the company themselves.
What Are These Investors Looking For?
What Criteria Are Decisive?
Operationally healthy business models: Most distressed investors prefer companies whose problems are primarily financial rather than operational.
Identifiable value drivers: Market leadership in niches, unique technologies, strong brands, or loyal customer bases increase attractiveness.
Restructurability: The company must have realistic chances for successful restructuring.
Management quality: A competent and motivated management team is often crucial for turnaround success.
Which Industries Are Particularly Attractive?
Technology and software: High margins, scalable business models, and valuable intellectual property rights.
Healthcare: Stable demand, regulatory barriers for competitors, and demographic trends.
Industrial manufacturing: Established customer relationships, specialized equipment, and market entry barriers.
Consumer goods: Well-known brands, established distribution channels, and loyal customer bases.
What Deters Investors?
Structural industry problems: Industries in permanent decline are unattractive.
Legal risks: Environmental liabilities, product liability, or ongoing litigation increase risk.
Dependencies: Extreme customer concentration or reliance on single suppliers.
Outdated technology: Companies requiring fundamental modernization.
How Do You Find the Right Investor?
What Preparations Are Necessary?
Honest situation analysis: Create a candid assessment of your company’s problems and potential.
Develop an investment story: Clearly articulate why your company is an attractive investment despite its indebtedness.
Prepare a data room: Organize all relevant information clearly.
Identify legal risks: Have all potential liabilities reviewed by lawyers.
How Do You Identify Potential Buyers?
Conduct market research: Investigate which investors have been active in your industry or similar situations.
Use industry contacts: Talk to advisors, lawyers, and other entrepreneurs about potential interested parties.
Specialized intermediaries: M&A advisors with distressed experience know the relevant investors.
Public sources: Press releases, annual reports, and industry publications provide clues about active investors.
What Role Do Intermediaries Play?
Investment banks: Large banks often have specialized distressed teams for bigger transactions.
Boutique advisors: Specialized M&A consultants often know the relevant investors better than generalists.
Turnaround consultants: Restructuring advisors usually have good contacts with distressed investors.
Lawyers: Insolvency and restructuring attorneys regularly work with corresponding investors.
How Does the Sales Process Work?
What Are the Particularities of Distressed Deals?
Time pressure: Indebted companies usually have little time for lengthy sales processes.
Limited negotiation power: The seller’s weak position influences negotiations.
Extensive due diligence: Buyers conduct especially thorough checks due to higher risks.
Complex structuring: The transaction often must consider various creditor interests.
How Do You Prepare for Negotiations?
Realistic valuation: Overly optimistic price expectations lead to failure. Have your company objectively valued.
Define negotiation priorities: What matters more – price, jobs, business continuity?
Develop alternatives: Always have a plan B if negotiations fail.
Professional support: Experienced advisors can be decisive for negotiation success.
What Deal Structures Are Common?
Asset deals: Transfer only valuable assets without liabilities.
Share deals with debt settlement: Sale of shares combined with settling old liabilities.
Earn-out agreements: Part of the purchase price depends on future performance.
Management participation: Existing executives often remain as minority shareholders.
What Do Investors Expect from Collaboration?
What Support Do They Need from Management?
Complete transparency: Do not conceal problems – investors will find them anyway.
Active cooperation: Support due diligence and be available for questions.
Realistic planning: Develop realistic restructuring plans together.
Willingness to change: Be open to necessary changes in the company.
How Can You Increase Your Attractiveness?
Quick decisions: Demonstrate decisiveness and ability to act.
Initiate cost reductions: Start necessary cost-cutting before the sale.
Stakeholder management: Keep employees, customers, and suppliers engaged.
Legal cleanliness: Eliminate legal risks as much as possible.
What Pitfalls Should You Avoid?
Common Mistakes When Selling to Distressed Investors
Acting too late: The longer you wait, the weaker your negotiation position.
Unrealistic expectations: Distressed acquisitions rarely achieve top valuations.
Lack of preparation: Incomplete or disorganized information deters investors.
Wrong target group: Not every investor fits every company.
How Do You Recognize Reputable Investors?
Check track record: Review past transactions and their success.
Obtain references: Talk to other entrepreneurs who have sold before.
Financial solidity: Ensure the investor has sufficient funds.
Cultural fit: Do values and goals align?
What Role Does Financing Play?
How Do Distressed Investors Finance Their Acquisitions?
Equity: Investors usually bring 30-50% equity.
Bank financing: Despite risks, specialized banks provide loans for distressed deals.
Mezzanine capital: Hybrid financing between equity and debt.
Vendor loans: Sellers partially finance the buyer with loans.
What Financing Sources Do They Use?
Asset-based lending: Financing based on assets.
Cash-flow financing: Loans based on expected cash flows.
Factoring: Pre-financing receivables to improve liquidity.
Sale-and-lease-back: Selling and leasing back real estate or equipment.
Success Stories: When Distressed Investments Work
What Factors Lead to Success?
Correct problem diagnosis: Successful investors identify the true causes of the crisis.
Rapid implementation: Necessary measures are carried out promptly.
Stakeholder involvement: Employees, customers, and suppliers are included.
Operational expertise: Investors bring not only capital but also know-how.
Typical Restructuring Strategies
Cost reduction: Cutting personnel, material, and overhead costs.
Portfolio cleanup: Focusing on profitable business areas.
Growth investments: Targeted investments in promising sectors.
Digitalization: Modernizing processes and IT systems.
Long-Term Perspectives
Value creation: Successful restructurings can multiply company value.
Exit strategies: Sale to strategic buyers or IPO after restructuring.
Job preservation: Many restructurings save more jobs than insolvencies.
Market position: Strengthened companies can expand their competitive position.
Conclusion: The Right Investor Partnership as a Lifeline
Selling to specialized distressed investors can represent a real opportunity for indebted companies. These investors bring not only capital but also the experience and expertise needed for successful turnarounds.
Proper preparation is crucial: An honest analysis of the situation, realistic valuations, and identifying suitable investors significantly increase the chances of success.
Timing is critical: The earlier you act, the more options you have and the stronger your negotiation position.
Professional support pays off: Experienced advisors know the relevant investors and can significantly accelerate the process.
For entrepreneurs in crisis, distressed investors can be the decisive partner to save the company and get it back on the path to success. Investors benefit from attractive returns while the company gets a second chance.

Christopher Heckel
Co-Founder & CTO
Christopher has led the digital transformation of financial solutions for SMEs as CTO of SME financier Creditshelf. viaductus was founded with the goal of helping people achieve their financial goals with technology for corporate acquisitions and sales.
About the author

Christopher Heckel
Co-Founder & CTO